eCommerce Insights Optimisation Lead

Location:  BD4 6HN
Division:  Commercial
Contract Type:  Permanent - Salaried

We're looking for a new eCommerce Insights and Optimisation Lead to join our growing eComm team.  A pivotalrole you will drive our eCommerce strategy forward across and our marketplace channels through your blend of analytical prowess, technical expertise, commercial focus, and technical understanding of SEO performance. A ‘go to’ person for Hallmark’s Conversion Rate Optimisation (CRO) strategy, generate insight from our data and take action to improve our NPS/CSAT scores, alongside driving change to optimise User Experience (UX).


Your main responsibilities will include:

  • Define and lead technical SEO initiatives, as agreed with the Head of eCom, to boost the visibility and search engine ranking of
  • Play a lead role in continuously improving our online User Experience (UX) forward
  • Manage our CRO strategy, designing and executing A/B tests, as agreed with the Heads of eCom and Marketing, to optimize the user experience, increase conversion rates and drive sales across our platforms
  • Utilise our on-site survey tool to generate insight on Customer Satisfaction and Net Promoter Scores (CSAT/NPS). Also utilize such tools and the information at your disposal to improve areas such as basket abandonment rates etc.
  • Conduct in-depth analyses of our eCommerce activities, using data to drive decisions and pinpoint areas for improvement
  • Act as the primary liaison, collaborating effectively with key stakeholders connected to your CRO, SEO, UX and CSAT/NPS including executive management, Merchandising, Marketing, Development and IT, including all reporting requirements
  • Our technical expert investing in your ongoing awareness and understanding of eCommerce trends, digital marketing developments and what eCommerce best practice looks like
  • Utilize eCommerce analytics tools to track and report on key performance metrics, identifying opportunities for growth and improvement


As a new member of our team we're looking for a confident technical expert who can contribute to the continued growth of our eComm business. To be successful you will need:

  • Previous experience on working in a similar role for an ecommerce business, ideally FMCG
  • A deep understanding of what it takes to provide a first class online user and customer experience. 
  • A strong track record of making credible recommendations, cross functionally, which are successfully implemented and produce positive improvements proportionate to the delivery investment 
  • Exceptional stakeholder management skills with experience of partnering with multiple teams to deliver common goals, initiatives and/or strategic change
  • Excellent problem-solving abilities, with a keen eye for detail and a commitment to quality
  • To be abreast of digital marketing technologies and eCommerce trends and best practice, with a an understanding of practical application, improvement and challenges to delivery
  • Evidence of your commitment to acting with pace and tenacity in overcoming challenges and adjusting plans to keep projects on track to deliver strategically aligned project and operational change
  •  To excel with all aspects data, insights and analytical knowledge and skills with experience of flexing your communication style to influence different audiences
  • To be a strategic thinker with a strong and tangible background in CRO, A/B testing, technical SEO, using heat-mapping tools and improving NPS/CSAT. 
  • Project management experience, would be a significant advantage
  • Previous experience of working with Shopify, would be a significant advantage

Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of:

  • Competitive salary
  • 26 days holiday plus bank holidays, volunteers days and an annual Care Day
  • Annual bonus scheme
  • Health cashback scheme
  • Pension benefit
  • Flexible working opportunities including working from home opportunities​​​​
    • Typically you'll be in the office a minimum of 2 days per week
  • Free onsite parking for when you are in the office
  • A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance



Posting Date:  23 Apr 2024