Senior Customer Insights and Research Manager
We’re looking for a Senior Consumer Insights & Research Manager to lead the way in shaping how we understand our customers, strengthen our retail partnerships, and drive commercially impactful insights. Sitting within our DnA (Data and Analytics) Centre of Excellence, this is a pivotal role where you’ll champion an insight-led culture across Hallmark.
What You’ll Be Doing
- Be the voice of the customer – Own all consumer insight activities for Hallmark UK, translating data into meaningful, actionable strategies.
- Unlock new revenue opportunities – Identify trends, gaps, and opportunities that help Hallmark grow its presence with new and existing retail partners.
- Strengthen our retail partnerships – Present compelling, data-driven insights to retail buyers, category managers, and key stakeholders.
- Bring insights to life through storytelling – Turn complex data into clear, engaging narratives that inspire action across the business.
- Support product and creative teams – Provide insights that shape product development, ensuring we create ranges that truly resonate with UK & Ireland consumers.
- Lead research projects – Manage both qualitative and quantitative research programs, working with internal teams and external agencies to drive Hallmark’s understanding of consumer needs.
- Drive engagement with insights – Set up a self-serve insights hub, empowering teams across Hallmark to make data-driven decisions.
What Success Looks Like
- In DnA, we talk about “filling a fish-tank”—every insight project should clearly link to a measurable business benefit. In this role, your impact will be seen through:
- Winning new customers by identifying opportunities and strengthening our pitch strategies.
- Gaining more space in existing retailers by demonstrating commercial value through insights.
- Creating products that fill consumer needs by testing early in the process and defining features that will resonate well in the market
- Helping shape a customer-first business culture where decisions are driven by real consumer understanding.
What We’re Looking For
- Proven experience in consumer insights, market research, or category management (client-side or agency) with evidence of having informed and influenced decisions by a variety of senior stakeholders. (Essential)
- Strong expertise in qualitative & quantitative research methods and the ability to translate data into commercial recommendations. (Essential)
- A storyteller at heart – someone who can turn numbers into narratives and influence senior stakeholders, with significant experience of presenting to retail buying teams and to board level decision makers. (Essential)
- A natural relationship-builder, comfortable engaging with both internal teams and external retail partners.
- Strong commercial awareness – spotting opportunities and linking insights to business growth with strong examples of past impact.
- Experience working across cross-functional teams, including marketing, creative, product, and commercial.
- Comfortable dealing with ambiguity and responding to fast-changing business needs.
What We Offer You
Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of:
- Competitive salary
- 26 days holiday plus bank holidays
- Annual bonus scheme
- Health cashback scheme
- Pension benefit
- Flexible working opportunities including working from home opportunities
- Free onsite parking for when you are in the office
- A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance
A company with purpose – our products make a real difference in people’s lives, and your insights will help shape them.
At Hallmark UK & Ireland, our purpose is simple: to help people make more caring connections. From birthdays to big life moments, we create products that bring people closer together. But behind every great card is a deep understanding of what matters most to our customers. That’s where you come in.
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