Digital Asset Steward

As a Digital Asset Steward, you’ll play a key role in ensuring the accurate upload, documentation and classification of creative assets within Hallmark’s global Digital Asset Management (DAM) system. Working closely with Creative and Product teams, you’ll help maintain the quality, accessibility and integrity of our creative assets, enabling their effective use across the business.

You’ll support Hallmark’s creative output and operational efficiency by maintaining accurate metadata, supporting licensing compliance and ensuring assets can be easily accessed and reused by global teams. Through strong attention to detail and a proactive approach, you’ll help safeguard one of Hallmark’s most valuable resources.

Your Responsibilities

• Catalogue and document creative assets, ensuring metadata is accurate and assets can be easily located and used.
• Apply and maintain Hallmark’s classification system to improve asset discoverability and user experience.
• Support the New Product Development process through activities including licensed image purchases, rights tracking and DAM system support.
• Troubleshoot and resolve issues relating to asset ingestion, classification and retrieval within the DAM system.
• Contribute to data quality initiatives and process improvements to maintain system integrity and efficiency.
• Support colleagues in the effective use of digital assets through guidance, training and collaboration.

Your Accountabilities

• Supporting the management of assets throughout their lifecycle.
• Contributing to the ongoing development and accuracy of metadata standards.
• Ensuring compliance with licensing requirements and copyright regulations.
• Maintaining high standards of asset accuracy and metadata quality.
• Contributing to the effective management and accessibility of creative assets across the business.

To Be Successful You Will Need

• Strong planning and organisational skills.
• Excellent attention to detail and a high level of accuracy.
• Effective problem-solving skills and the ability to make timely decisions.
• Experience using Microsoft Office applications.
• Familiarity with Digital Asset Management systems or other asset tracking platforms.
• Strong communication skills with the ability to support training and collaborate with a variety of stakeholders.
• A proactive approach and a commitment to maintaining high standards of data quality.