Bilingual SEO Copywriter (English/Dutch)
As our SEO Copywriter, you’ll play a key role in crafting compelling, SEO‑rich product and on‑site web copy that enhances visibility and engagement across Hallmark UK’s online channels and retail platforms. You’ll also support our Netherlands business by delivering high‑quality marketing copy across materials such as brochures and leaflets.
You’ll be accountable for maintaining a consistent tone of voice, optimising content for search engines, and using data‑driven insights to continually improve performance. This role directly supports Hallmark’s growth ambitions and brand consistency across Europe.
Your Responsibilities
- Create and maintain high‑quality, SEO‑optimised product descriptions across branded websites and retail platforms, including Amazon.
- Develop engaging on‑site content and blog copy that supports traffic growth and customer engagement.
- Use keyword research, analytics and performance data to identify trends and improve content effectiveness.
- Collaborate with internal teams and marketing agencies to test, refine and optimise SEO strategies.
- Write compelling Dutch‑language marketing copy for the Netherlands business across brochures, leaflets and other formats.
- Support wider marketing activity by contributing to ad copy and social media content when required.
- Proofread and edit content to ensure accuracy, clarity and alignment with brand tone of voice.
- Share insights and align with US counterparts to support global brand consistency.
- Actively participate in feedback sessions and skill‑sharing to support team development and creativity.
- Assist the wider marketing team with ad hoc requests to support the smooth delivery of campaigns and projects.
Your Accountabilities
- Delivering against core SEO KPIs, targets and content performance goals.
- Supporting strategic content planning and ongoing optimisation efforts.
- Driving online engagement and conversion through effective SEO execution.
- Maintaining consistency of brand tone and messaging across all digital touchpoints.
To Be Successful You Will Need
- Proven experience in SEO best practices and on‑site optimisation.
- Confidence using GA4, Search Console and keyword research tools.
- Strong copywriting skills with a creative, consumer‑focused mindset.
- Good Excel skills and the ability to use automation tools for content creation.
- Excellent communication and collaboration skills.
- Degree‑level education or equivalent relevant experience.
- A proactive, adaptable approach with strong commercial awareness.
- Confidence in spoken and written Dutch (desirable).
Key Relationships
- Marketing & Digital Teams
- Product & Creative Teams
- Netherlands Commercial Teams
- US Brand & Marketing Teams
- External Agencies
- Data & Analytics Teams
Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of:
- Competitive salary
- 26 days holiday plus bank holidays
- Pension benefit
- Flexible working opportunities including working from home opportunities
- Free onsite parking for when you are in the office
- A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance
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