Product & Marketing

Our aim is to understand our consumers and our customers better than they understand themselves, interpreting and anticipating their needs and desires in order to create product ranges that are consumer focused and in line with customer and channel strategies.

  • Our purpose

    Using consumer insights, market research and global trend forecasting we work with both our customers and our Creative Teams to build clearly differentiated strategies, marketing plans and range architectures that are tailored to a variety of retail environments.

  • Our goals

    Our role is to act as the voice of the consumer; to place research, insight and understanding at the heart of our business processes, to constantly strive for product leadership and innovation, and to increase engagement and drive sales with perfectly tailored marketing activities. 

  • Our goals

    We act as a bridge between the commercial, creative and consumer worlds, translating data, insights and ideas into top-class, timely products that are perfect for their respective marketplaces and intended consumers.

  • Our people

    We're fascinated by people and what motivates them. We're also insatiably curious, driven by data, future focused and able to balance a commercial mindset with the need for the ‘new and different’.  

  • Our people

    We understand all the quirks and foibles of our consumers and the marketplaces in which we operate.  We also generate, collect and collate research, insight and data on which our product development is based.

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